Business Card and Letter Head

Brochure

Company Questionnaire

1)   What is your business?

Sync - We make a gaming console that offers cross platform game play, so everyone can play together. 

Why is this important: It’s important to know what the company officially does. That might sound obvious, but sometimes it’s good to have it laid out there.

2)   Describe your business in one sentence

We make a high performance, cross compatible gaming console to deliver beautiful max FPS video games.

Why is this important: This helps to get us closer to the nature of your business, and may also help inspire your slogan.

3)   Who is your target audience?

Our target audience are men and women, ages 13-30, who love causal and/or competitive gaming.  

Why is this important:  You need to know whom your brand is talking to.  If you’re talking to children, it would require a completely different visual language than if you’re talking to mothers, teenagers, athletes, bankers, corporate officials, doctors or handymen.

4)   Who are your competitors?

Our top competitors would be; PlayStation, Xbox, and Nintendo. 

Why is this important:  It’s vital to know your competition. You need to know who they are, how they run their business and what makes them successful.  If your company is no different than your competition, what would make anyone leave them to come to you?  Especially if they’re established and you’re new.

5)   What makes them better/worse than your product/service?

All of our competitors are only limited to online play with each corresponding console. PlayStation offers free to play online, while Xbox users can only play online with a monthly subscription. Nintendo users have little to no online play and focus more on full body movement and a workout style of game play.  

Why is this important:  You need to know what your company is and is not, what you have in common with your competitors and what do you have that is unique?  If you see a weakness in their corporate design (such as an ugly website), this is also a place where you can make yourself look better.  Also, is their target audience any different than yours?

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

No.

Why is this important:  If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

My original logo design does not represent the company I have envisioned so well, I would like to change it, and probably make it similar put still different and distinct like my competitors.  

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

I would like this company to be seen as the best selling console compared to others for its new level of gaming and entertainment. 

Why is this important?  This is something that you will have to portray in your corporate identity.

2)   If your company was an animal, what animal would it be and why?

Ex: A cheetah, because our skates are fast, dynamic, and exciting.

Why is this important?  Your company may or may not benefit from a mascot.  If it’s for children, a mascot character might be something to consider.  But even if it’s for adults, the answer to this question might help generate ideas.

3)   If your company/brand was a person, who would it be and why?

There are many different faces for the gaming fans, and usually games and consoles are represented by their creators, so I guess my face would be the identity of the company. 

Why is this important?  A brand is perceived by consumers almost like a person who is representing your company.  You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc.  The corporate identity is the face of that person.

4)   If your company/brand was an object, what would it be?

My company would of course be the gaming console itself as the object. It would be sleek in design and probably white and shiny or matte. 

Why is this important:  Might give you ideas. 

5)   If your customer was a cartoon character, who would it be?

Well PlayStation has Solid Snake for the Metal Gear collection, Xbox of course has Master Chief from Halo, and Nintendo has Mario from the classic games with Mario and Luigi. So my gaming console could have Desmond from Assassin's Creed, since the game is released to all platforms. 

Why is this important?  Cartoon characters have exaggerated characteristics. Identifying the general stereotype of your customers might help give you ideas.

Good Left Undone

My project was based off the song called "The Good Left Undone" by Rise Against. My five images were the hands, the rose, the weeds, the desert, and the stormy sky. I really like that song and all these images go along with the lyrics quite well.

Sheldon

I used Sheldon, the dinosaur, as my custom brush and used some "scratch" marks to define the acorn-ish shell on his back.